新华社成都7月18日电（记者陈地）当地时间17日晚，2022年第十一届世界运动会闭幕式在美国亚拉巴马州伯明翰市“保护生命”体育场举行。随着成都代表团团长杨慎微代表成都接过国际世界运动会协会会旗，世界运动会正式进入“成都时间”。         Foreign tourists explore customized clothing services at the South Bund Soft Spinning Material Market in Shanghai. Photo: VCG
For many overseas travelers arriving in Shanghai, the Bund and the Oriental Pearl Tower are no longer the first stops on their itineraries. Instead, they head straight to the South Bund Soft Spinning Material Market, where custom-tailored outfits have become a signature experience driving "Chinamaxxing," a viral lifestyle trend popular among global travelers.
The market buzzed with energy, with conversations in various foreign languages echoing across storefronts, when a Global Times reporter visited it on a work day. 
Tourists from different countries take body measurements, browse design references, and discuss tailoring preferences with local shopkeepers. 
Evolving from the time-honored Dongjiadu cloth market, the area now hosts more than 280 fabric vendors and tailor studios, forming a complete industrial ecosystem for custom apparel. 
Inside one local shop, two foreign tourists excitedly tried on a series of Tang-style garments, taking photos of their favorite looks before professional tailors record precise measurements for their custom-fit clothing.
Gabbo, an Italian traveler, told the Global Times that he first discovered the market through TikTok and Instagram. As silk markets in Shanghai have grown popular among Italian tourists, he and his travel companion Nicco came specifically to shop for authentic traditional Chinese garments and premium silk pieces.
"I picked out a brown Tang-style jacket and a white shirt, while Nicole got matching white shorts. We wanted to try something new and plan to wear our custom outfits out tonight because the styles are very fashionable," Gabbo said. "The bespoke measuring service is professional and thoughtful, and the whole shopping experience has been wonderful."
Intl tourists emerge as a major force
Benefiting from China's visa-free policy covering Italy, the pair only needed to submit standard tourist documents for entry. They plan to stay in China for roughly two weeks to explore local culture and lifestyles.
Local tailor shop owners have witnessed a striking surge in overseas customer demand. Driven by expanded visa-free policies and viral social media exposure, growing numbers of foreign tourists come to the market for original Chinese-style custom clothing. 
According to shop owner Li, international visitors now account for 30 to 40 percent of her clientele, a dramatic reversal from previous years when domestic customers dominated orders.
"We source fabrics directly from suppliers and hire in-house tailors to eliminate middleman markups. Our bespoke pieces cost only one-third of similar custom outfits in Western countries," Li explained. The shop also offers expedited services tailored for short-stay travelers, allowing visitors to pick up finished garments within days.
All garments feature original in-house designs that retain classic Tang-style outlines with soft, wearable color tones suitable for daily wear. Many foreign customers style the traditional jackets with casual trousers and sneakers, creating unique, modern outfits that blend Eastern aesthetics and Western casual fashion, Li said.
Qian, another tailor with 20 years of industry experience, has also seen robust growth in overseas orders, with her annual order volume rising 20 percent year-on-year. 
Most foreign visitors come for custom-tailored suits and enjoy the full immersive bespoke production process. Her workshop divides labor for suits, shirts and dresses to boost efficiency, once completing a full set of custom clothes and delivering them to a tourist's hotel by 10 p.m. on the very day of ordering. The studio also accepts personalized design drafts brought by international visitors.
Backed by the mature textile supply chain of the Yangtze River Delta, hand-tailored suits at the market cost merely one-quarter of equivalent bespoke outfits in Europe, with 24-hour rush order services available. This year, market foot traffic has increased roughly 30 percent year-on-year, with foreign shoppers making up 60 percent of all customers, the Global Times learned from the market.
Behind the change are China's visa-free policies. China's 240-hour visa-free transit policy covering 55 countries has greatly facilitated cross-border travel. Official data shows China received 22.91 million inbound foreign visits in the first half of 2026, a year-on-year increase of 20.4 percent, China Media Group reported.
From short-term visits to lasting influence

Boosted by China's visa-free policies, the social media trend "Chinamaxxing" has gone viral worldwide. Easier cross-border travel has allowed young foreigners to immerse themselves deeply in authentic Chinese lifestyles, including traditional fitness practices, Chinese dramas and local food culture. 
Beyond garment customization, Shanghai's inbound tourism experience sector continues to expand. Spring Travel recently launched hands-on traditional snack workshops for foreign visitors, focusing on wonton and spring roll making. Tourists can cook, taste homemade snacks and learn the cultural stories behind local cuisine. 
The workshops have received visitor groups from the US, Brazil and Australia and earned wide praise, the Global Times learned from Spring Travel.
Sugiurat Akuto, one foreign participant, said that making Shanghai snacks left him with precious travel memories. Before leaving China, he asked chefs for original recipes, hoping to recreate authentic Chinese delicacies at home and share his unique Shanghai travel experience with family and friends.
Unlike disposable souvenir purchases during routine sightseeing, custom-tailored clothes and learnable cultural skills turn short travel experiences into enduring cross-cultural connections. "These custom outfits will remain precious memories for decades. Even 20 years later, we will still remember custom-tailoring clothes in China. Every time I see these garments in my wardrobe, I will recall this special trip," Gabbo said, adding that distinctive local custom pieces are far more valuable than ordinary travel souvenirs.
Industry analysts note that the Chinamaxxing phenomenon marks a structural upgrade in China's inbound tourism consumption. Driven by optimized visa policies, foreign travelers are shifting from superficial landmark sightseeing to high-value, personalized immersive experiences. Longer stays and upgraded consumption drive coordinated growth of modern service industries and inject new vitality into China's service economy.
Research by the Shanghai Municipal Commission of Commerce shows that inbound tourists who opt for customized consumption stay an average of six to seven days in Shanghai, more than double the city's average 3.21-day stay for general foreign visitors. 
Current cultural tourism experiential products represent only the initial stage of this emerging industry. China's rich cultural resources can be continuously developed into high-quality, replicable tourism offerings for global audiences, Zhang Yi, CEO of iiMedia Research, told the Global Times on Tuesday.
Most importantly, the Chinamaxxing trend boosts people‑to‑people exchanges. One‑off on‑site travel purchases translate into steady overseas demand and repeat orders, helping international audiences gain deeper insight into China's charm, Zhang noted.
。在闭幕式的接旗仪式环节，国际世界运动会协会会旗从美国伯明翰交接到中国成都的代表手中。随后，成都作为下一届世界运动会举办城市，精彩呈现了“成都时间”大型展演活动。文艺展示以秋、冬、春、夏四季为顺序展开，随四季变换呼应音乐、舞蹈、灯光视效等元素的变化。

B | 寓意丰收、成就的“秋”，以美轮美奂的视频画面展现雪山下的公园城市；“冬”，则以独舞的形式展现传说中的太阳神鸟对蜀人的护佑；在朝气蓬勃的“春”的篇章，世运会各个比赛项目与成都人的日常生活、运动完美地结合在了一起；“夏”的热情与活力，则以伯明翰现场与视频里成都地标场景中啦啦操街舞演员的斗舞来展现。最后，在“友谊地久天长”的乐曲声中，来自成都各行各业的人们热情欢迎全世界的朋友来成都。

C |

据了解，世界运动会是由国际世界运动会协会主办的综合性体育赛会，竞赛项目以非奥运项目为主，每四年举办一次，于每届奥运会后一年举行。

D | 世界运动会以展示自我、尽情表演为理念，强调感受运动氛围、传播生活方式。此次第十一届世界运动会，赛期从2022年7月7日到7月17日，竞赛场馆共有26个，设有34个大项、58个分项、223个小项，共有来自100多个国家和地区的3600多名运动员参赛。2019年5月9日，在澳大利亚黄金海岸举行的国际世界运动会协会2019年全会上，成都获得2025年第十二届世界运动会举办权。国际世界运动会协会主席何塞·佩鲁雷纳曾到成都考察，他表示成都的城市环境、绿化和环保都给他留下了深刻印象，他甚至认为成都就是自己“梦想中的城市”，相信成都能办出“最好”的世运会。据悉，当前成都正积极推进世界文化名城建设，明确提出打造“三城三都”，举办2025年世界运动会是成都建设世界赛事名城决心和信心的体现。

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